Content Marketing Manager

Job Description

As a Content Marketing Manager, you will play a strategic role in shaping and executing our content marketing strategy. You will be responsible for producing high-quality content that engages our target audiences and drives conversion rates.

Responsibilities

• Lead the planning, creation, and execution of content marketing initiatives.
• Analyse audience insight data and research industry trends to inform content strategies.
• Cultivate relationships with influencers and industry leaders for collaborative content.
• Create a feedback loop with sales and customer service teams to refine content strategies.
• Develop and maintain a content style guide to ensure consistency.
• Organise events and webinars to promote content and engage customers.
• Contribute to the overall marketing strategy with innovative content ideas.

Requirements

Education

• Degree in Marketing, Journalism, or a relevant field

Experience

• 5+ years of progressive content marketing experience

Technical Skills

• Content Strategy Development
• Social Media Marketing

Soft Skills

• Analytical Skills
• Project Management

Certifications

• Google Analytics Certification
• Content Marketing Certification from a reputable institution

Languages

• English: Fluent

Advantageous

• Understanding of Marketing Automation Tools: Experience with tools like HubSpot for lead nurturing.
• Proficiency in Graphic Design: Basic skills in graphic design tools such as Adobe Photoshop or Canva.

Benefits

• Health insurance and wellness programmes
• Professional development opportunities
• Work-life balance initiatives
• Team-building and social activities

Company Culture

• Diversity and Inclusion: Our team is diverse, and we celebrate all backgrounds and perspectives.
• Continuous Learning: We offer training and growth opportunities to support your career development.
• Community Engagement: We actively participate in community service and actively support local initiatives.