Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist to join our vibrant team in Aberdeen. The ideal candidate will possess a thorough understanding of digital marketing channels, be skilled in campaign management, and display creativity in developing engaging content.

Responsibilities

• Create and maintain editorial calendars for content distribution.
• Identify and target key demographics for marketing campaigns.
• Implement conversion rate optimisation strategies across digital channels.
• Foster relationships with media and industry influencers.
• Assist in developing the annual marketing budget and monitor expenditures.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Higher-level qualification is a plus

Experience

• 3+ years in a digital marketing role, with a focus on content creation and SEO

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Proficiency in conducting A/B tests to optimise digital campaigns.
• Graphic design skills: Basic knowledge of graphic design tools like Adobe Creative Suite.

Benefits

• Comprehensive health insurance
• Professional development opportunities
• Company pension scheme
• Team-building events and activities

Company Culture

• Team Collaboration: Collaboration is key in our projects; we thrive on teamwork.
• Work-Life Balance: We promote a healthy work-life balance and offer flexible working options.
• Community Engagement: We are committed to giving back to our community and encourage staff involvement.