Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our team in Plymouth. The successful candidate will be responsible for conducting research and analysis to understand market dynamics, consumer preferences, and emerging trends that can inform strategic decisions. This position offers the opportunity to work in a collaborative environment where your insights will directly influence our clients' strategies.

Responsibilities

• Perform in-depth analyses of market conditions.
• Compile comprehensive reports and presentations for management.
• Engage with customers to gather insights and feedback.
• Collaborate with product teams to enhance offerings.
• Maintain an up-to-date database of market research.
• Identify emerging trends and potential market gaps.
• Assist in strategic planning and business development.
• Monitor industry developments and report findings.
• Utilise advanced analytics tools for data manipulation.

Requirements

Education

• Bachelor's degree in a quantitative field
• Master's degree in Marketing or Business is advantageous

Experience

• 3+ years of experience in market research or a data analysis role

Technical Skills

• Statistical Analysis Software
• Excel Proficiency

Soft Skills

• Critical Thinking
• Interpersonal Skills

Certifications

• Professional Researcher Certification (PRC)
• Google Data Analytics Certificate

Languages

• English: Fluent

Advantageous

• Knowledge of consumer behaviour theories: Understanding of consumer behaviour and its implications in market research.
• Proficiency in multiple languages: Ability to communicate in multiple languages is a plus.

Benefits

• Comprehensive health insurance
• Generous holiday allowance
• Employee training programs
• Team-building retreats

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse and inclusive workplace where everyone is respected.
• Work-Life Balance: We promote a healthy work-life balance for all employees.
• Feedback and Recognition: We value feedback and actively recognize team achievements.