Consumer Insights Manager

Job Description

As a Consumer Insights Manager, you will play a pivotal role in leading market research initiatives. Your expertise will help the company better understand consumer behaviours and preferences, guiding our marketing strategies. You will work closely with cross-functional teams, utilising various data collection methods to glean insights and produce reports.

Responsibilities

• Oversee consumer insights projects, from planning to execution and reporting.
• Conduct comprehensive analysis of consumer data, focusing on behaviour and preferences.
• Work collaboratively with marketing and product teams to integrate insights into strategy.
• Utilise statistical tools to interpret data sets and produce actionable reports.
• Present insights and research findings to senior management and other stakeholders.
• Manage relationships with external research firms and vendors.
• Identify areas for improvement in research methodologies and processes.
• Train and guide junior team members in research techniques and data analysis.
• Develop effective presentations that clearly communicate findings to non-technical stakeholders.
• Ensure all research complies with industry standards and regulations.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• A relevant Master's degree or professional certification is advantageous

Experience

• 3-5 years of experience in market insights analysis or similar roles

Technical Skills

• Survey Design
• Market Analysis Tools

Soft Skills

• Project Management
• Team Leadership

Languages

• English: Fluent

Advantageous

• Experience with CRM systems: Familiarity with CRM platforms like Salesforce for tracking consumer interactions.
• Presentation Skills: Strong presentation skills for effectively communicating results to stakeholders.

Benefits

• Comprehensive health benefits
• Pension scheme with company contributions
• Opportunity for growth and advancement
• Company-sponsored training programs

Company Culture

• Continuous Improvement: We are dedicated to learning and growing, both individually and collectively.
• Work-Life Balance: We support a healthy work-life balance with flexible working arrangements.
• Employee Recognition: We recognise and celebrate the achievements of our team members.