Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our vibrant Leeds team. This role involves developing and executing digital marketing campaigns across various platforms to enhance our online presence and drive traffic to our clients' websites. The ideal candidate will have a solid understanding of SEO, PPC, and social media strategies, as well as a flair for creating engaging content. If you’re looking to take your career to the next level in digital marketing, we want to hear from you!

Responsibilities

• Lead the development of comprehensive digital marketing plans.
• Execute and optimise SEO strategies to enhance organic search visibility.
• Create high-quality, compelling content tailored for various digital platforms.
• Track and report on key performance indicators to assess campaign success.
• Coordinate with other departments to align marketing efforts.
• Develop and maintain company relationships on social media platforms.
• Assess the effectiveness of marketing campaigns and implement improvements.
• Stay ahead of market trends and competitor strategies.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree in Digital Marketing preferred

Experience

• 3+ years in a digital marketing role

Technical Skills

• Email Marketing
• Data Analysis

Soft Skills

• Time Management
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM systems: Knowledge of customer relationship management systems to track and manage customer interactions.
• Understanding of A/B testing methodologies: Ability to implement and analyse A/B tests for optimising marketing efforts.

Benefits

• Generous annual leave and public holiday entitlement
• Comprehensive health insurance coverage
• Childcare support and wellness programs
• Employee discounts and perks

Company Culture

• Diversity and Inclusion: We believe in building a diverse workforce and fostering an inclusive environment for everyone.
• Work-Life Balance: We promote a healthy work-life balance, ensuring our team enjoys their time both at work and home.
• Community Engagement: We encourage our team to participate in community service and outreach initiatives.