Marketing Manager

Job Description

We are seeking a dynamic Marketing Manager with a proven track record in product marketing to join our Glasgow team. The ideal candidate will be responsible for developing and executing marketing strategies that drive customer engagement and revenue growth.

Responsibilities

• Plan and oversee product marketing campaigns from inception to execution.
• Develop messaging and positioning that resonates with target audiences.
• Utilize data and analytics to drive marketing decisions and strategies.
• Work with external vendors and agencies for advertising and promotional services.
• Organize events and webinars to showcase product offerings.
• Provide insights and recommendations to senior management on marketing opportunities.
• Ensure brand consistency across all marketing materials and communications.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration or related field

Experience

• 5+ years of experience in product marketing or related field

Technical Skills

• Digital Marketing
• Market Research
• Project Management
• Content Creation

Soft Skills

• Leadership
• Communication
• Analytical Thinking
• Creativity

Certifications

• Chartered Institute of Marketing (CIM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with SEO strategies: Knowledge of SEO best practices to enhance online visibility.
• Experience in B2B marketing: Background in marketing for business-to-business products or services.

Benefits

• Competitive salary and performance bonus
• Health, dental, and vision insurance
• Flexible working hours and remote work options
• Professional development opportunities

Company Culture

• Innovation First: We value innovation and foster a culture of creativity and risk-taking.
• Team Spirit: Our collaborative environment encourages team spirit and inclusion.
• Continual Learning: We support ongoing learning and development for all employees.