Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist where you will implement dynamic marketing strategies to boost our online presence. You will manage campaigns across various digital platforms, analyse trends, and provide insights to ensure our marketing efforts align with our business goals. An exciting opportunity awaits for a dedicated and proactive marketing professional.

Responsibilities

• Craft and execute comprehensive digital marketing campaigns across all channels.
• Conduct market research to identify opportunities for growth.
• Optimise landing pages and user experience on the website.
• Develop email marketing strategies and manage campaign delivery.
• Collaborate with cross-functional teams to align marketing strategies.
• Utilise analytics tools to track KPIs and improve marketing strategies.
• Manage the marketing budget and ensure effective allocation of resources.
• Provide insights and recommendations based on data analysis.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is advantageous

Experience

• 2+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing

Soft Skills

• Creative Thinking
• Communication Skills

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Knowledge of managing and optimising Google Ads campaigns.
• Familiarity with marketing automation tools: Experience using tools for automating marketing tasks.

Benefits

• Competitive salary and performance bonuses
• Health and life insurance
• Generous annual leave
• Professional development opportunities

Company Culture

• Innovation: We encourage innovative thinking and creativity to drive success.
• Inclusivity: We promote a diverse workforce and an inclusive environment for all.
• Team-oriented environment: Collaboration and teamwork are at the heart of our success.