SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our Glasgow team. You will be responsible for developing and executing SEO strategies, performing site audits, and consistently improving the organic search performance for a range of clients.

Responsibilities

• Create and implement strategies for content marketing to boost organic search.
• Analyze traffic trends and user behaviour to enhance overall web strategy.
• Coordinate with social media and PPC teams to align digital marketing efforts.
• Manage client relationships and provide strategic advice on SEO initiatives.
• Develop schema markup strategies to improve search engine visibility.
• Utilize A/B testing to enhance SEO performance metrics.
• Engage with industry forums and communities to build brand awareness.
• Report on ROI from SEO campaigns and recommend changes.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 4+ years of hands-on experience in SEO

Technical Skills

• Content Management Systems (CMS)
• Keyword Research Tools

Soft Skills

• Teamwork
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Strong writing skills for content creation: Ability to create engaging and SEO-optimised content.
• Experience in social media marketing: Skills in leveraging social media to enhance SEO efforts.

Benefits

• Comprehensive health insurance
• Generous vacation policy
• Remote working flexibility
• Access to training and workshops

Company Culture

• Continuous Learning: We support ongoing education and training for all our employees.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life.
• Community Engagement: Our team actively participates in community support and outreach programs.