Consumer Insights Analyst

Job Description

As a Consumer Insights Analyst, you'll play a crucial role in transforming data into strategic recommendations. The ideal candidate has a strong analytical background paired with a passion for understanding consumer behavior and market trends.

Responsibilities

• Lead consumer research projects from inception to completion.
• Synthesize qualitative findings into reports that drive action.
• Utilise analytics tools to track consumer engagement and preferences.
• Facilitate workshops to communicate insights to stakeholders.
• Leverage data visualisation techniques to present findings effectively.
• Support strategic decision-making through data-driven insights.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Postgraduate study in Market Research or Analytics is preferable

Experience

• 3 to 5 years of professional experience in market analysis

Technical Skills

• Market Research Techniques
• Excel and Data Visualisation Tools

Soft Skills

• Teamwork
• Time Management

Certifications

• Nielsen Certified Research Analyst
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Google Trends: Experience in using advanced analytics tools such as Tableau.
• Data Mining Skills: Experience in extracting valuable insights from large data sets.

Benefits

• Generous pension scheme and other financial benefits.
• Support for further education and certifications.
• Wellness programs and team-building activities.
• Hybrid working model with remote work options.

Company Culture

• Innovation: We foster a culture of innovation where new ideas are welcomed and explored.
• Open Communication: We promote transparency and open dialogue at all levels of the organization.
• Work-Life Balance: We support our employees in achieving a healthy work-life balance.