Brand Manager

Job Description

We are seeking a proactive Brand Manager to join our team in Bristol. This role involves managing brand initiatives and working closely with product development and sales teams to ensure our brand's voice is consistent and impactful across all channels.

Responsibilities

• Establish brand guidelines and ensure adherence across all departments.
• Monitor and report on industry trends and consumer behaviour.
• Develop training material for internal teams on brand policies.
• Manage relationships with influencers and industry experts.
• Enhance customer engagement through targeted campaigns.
• Prepare budgets for marketing activities and monitor expenditures.
• Lead initiatives to enhance customer experience aligning with the brand.
• Work with analytics teams to track campaign effectiveness.
• Support the development of new product launches with branding strategies.

Requirements

Education

• Bachelor's degree in Marketing or Business
• MBA preferred

Experience

• 5+ years in a similar role with a focus on brand strategy

Technical Skills

• Content Marketing
• Social Media Management

Soft Skills

• Strategic Thinking
• Interpersonal Skills

Certifications

• Digital Marketing Institute (DMI) Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with influencer marketing: Ability to engage and manage relationships with influencers.
• Familiar with CRM software: Knowledge of Salesforce or similar CRM tools.

Benefits

• Comprehensive health insurance plan
• Generous annual leave and holiday allowance
• Access to employee wellness programmes
• Support for ongoing education and certifications

Company Culture

• Growth Mindset: We promote learning and development opportunities for our employees to advance their skills.
• Collaboration: Teamwork is at the heart of our operations, driving better outcomes and success.
• Caring Leadership: Our leaders are dedicated to creating a supportive and motivating work environment.