Social Media Manager

Job Description

We are seeking a talented Social Media Manager to join our dynamic team in Edinburgh. The ideal candidate will have a proven track record in developing engaging social media strategies and managing content across various platforms. You will be responsible for building our brand presence, driving audience engagement, and analysing performance metrics to optimise our social media campaigns.

Responsibilities

• Lead social media initiatives including planning and execution of marketing campaigns.
• Create engaging multimedia content tailored for different platforms.
• Identify and implement social media best practices to increase brand visibility.
• Collaborate with external partners for co-branded campaigns.
• Educate the team on current and emerging trends in social media.
• Assist in crisis management on social media platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Certification in Digital Marketing or Social Media Strategy is a plus

Experience

• 3-5 years of relevant experience in social media management

Technical Skills

• Data Analysis
• Graphic Design Skills

Soft Skills

• Problem-solving
• Adaptability

Languages

• English: Fluent

Advantageous

• Experience with Influencer Marketing: Understanding of influencer strategies and collaboration.
• Experience in Event Promotion via Social Media: Skilled in using social media for event campaigns and audience engagement.

Benefits

• Attractive pension scheme
• Generous annual leave
• Access to training and workshops
• Employee discounts and perks

Company Culture

• Employee Development: We offer continuous learning opportunities to help our employees grow.
• Transparency: We maintain open communication at all levels of the organization.
• Work-Life Balance: We support our employees in achieving a healthy work-life balance.