Brand Strategy Manager

Job Description

We are seeking an experienced Brand Strategy Manager who will lead our brand strategy initiatives, focusing on driving brand awareness and consumer engagement. The ideal candidate will have a proven track record in developing and executing effective brand strategies that align with business goals.

Responsibilities

• Formulate brand positioning strategies that resonate with target audiences.
• Lead brand workshops and training sessions for internal teams.
• Develop strategic partnerships to amplify brand reach.
• Track and report on branding initiatives and their outcomes.
• Utilize analytics to refine brand strategy and approach.
• Work closely with the marketing analytics team to interpret data.
• Ensure alignment between brand strategy and business objectives.
• Coordinate with creative teams on campaign concepts.
• Supervise external agencies involved in brand campaigns.
• Enhance customer experience through innovative brand engagement.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or similar field
• Master's degree preferred

Experience

• 5+ years of experience in brand marketing or management

Technical Skills

• Campaign Management
• Social Media Strategy

Soft Skills

• Negotiation
• Adaptability

Certifications

• Professional Certified Marketer (PCM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of eCommerce platforms: Understanding of eCommerce best practices and tools.
• Experience in international brand strategy: Ability to develop strategies for diverse geographical markets.

Benefits

• Comprehensive benefits package including health insurance
• Employee discounts and perks
• Continuous personal development opportunities
• Contributions to pension scheme

Company Culture

• Diversity and Inclusion: We embrace diversity in our workforce, ensuring all voices are heard and valued.
• Work-Life Balance: We promote a healthy work-life balance, with flexible work options to meet the needs of our employees.
• Continuous Learning: We support continual learning and professional development for all staff members.