Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our Birmingham team. You will be responsible for developing and implementing digital marketing campaigns that drive brand awareness, engagement, and conversions. The ideal candidate possesses a comprehensive understanding of digital marketing techniques, including SEO, SEM, content marketing, and social media strategy.

Responsibilities

• Strategize and execute integrated online marketing campaigns.
• Lead SEO initiatives to enhance organic traffic.
• Collaborate with influencers to expand brand reach and visibility.
• Utilize email marketing software to manage campaigns and track success.
• Conduct market research to identify trends and insights.
• Foster relationships with external vendors and partners.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Professional certifications in digital marketing are preferred

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Content Management Systems (CMS)

Soft Skills

• Project Management
• Analytical skills

Certifications

• Google Analytics Individual Qualification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Experience in running A/B tests to optimize marketing campaigns.
• Understanding of UX/UI principles: Knowledge of user experience and interface design principles.

Benefits

• Generous annual leave package
• Employee discounts and perks
• Support for ongoing education and training
• Access to mental health resources

Company Culture

• Diversity and Inclusion: We value diversity and are committed to creating an inclusive environment for all.
• Work-Life Balance: We emphasize the importance of work-life balance for our employees’ well-being.
• Community Engagement: We actively engage with our local community through various outreach programs.