Content Marketing Specialist

Job Description

We are seeking a creative and results-driven Content Marketing Specialist to join our dynamic marketing team in Belfast. The ideal candidate will possess a strong understanding of digital marketing strategies and be adept at crafting compelling content that resonates with our target audience.

Responsibilities

• Plan and manage editorial calendars for content publication.
• Create compelling content for blogs, websites, and newsletters.
• Implement A/B testing to optimise content performance.
• Analyse user engagement data to guide content strategy.
• Collaborate with external partners for guest posting.
• Conduct competitor analysis to inform content direction.
• Participate in brainstorming sessions to generate new content ideas.
• Ensure all content adheres to brand guidelines and standards.

Requirements

Education

• Master's degree in Marketing or a related field is preferred

Experience

• 3+ years of professional experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing
• CMS Platforms

Soft Skills

• Problem-Solving
• Adaptability

Languages

• English: Fluent

Advantageous

• Proficiency in Video Editing: Experience creating and editing video content for social media and websites.
• Hands-on with Analytics Tools: Experience with advanced analytics tools to track content performance.

Benefits

• Attractive salary package with bonuses based on performance
• 22 days of annual leave plus public holidays
• Flexible working arrangements
• Health and wellness benefits
• Ongoing training and career advancement opportunities

Company Culture

• Innovation: We encourage creativity and out-of-the-box thinking to achieve exceptional results.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees' well-being.