Digital Campaign Strategist

Job Description

We are seeking a passionate Digital Campaign Strategist to create and manage innovative marketing campaigns that drive engagement and deliver results. This role requires creativity, analytical skills, and an understanding of the latest digital marketing trends. As part of our dynamic team, you'll collaborate with various departments to ensure the successful execution of campaigns across multiple channels.

Responsibilities

• Lead the planning and execution of comprehensive digital marketing campaigns.
• Utilise analytics to track, measure, and report on campaign success.
• Work closely with cross-functional teams to drive brand messaging and conversion objectives.
• Stay ahead of digital marketing trends to keep campaigns fresh and effective.
• Manage relationships with advertising platforms and ensure optimal performance.
• Facilitate workshops to enhance team skills and knowledge in digital marketing.
• Oversee the production of marketing materials ensuring quality and timeliness.
• Design and implement customer engagement initiatives.
• Evaluate emerging technologies and determine their potential impact on marketing strategies.
• Coordinate with sales teams to align marketing strategies with business objectives.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Postgraduate qualification is preferred

Experience

• 5+ years of experience in a senior digital marketing role

Technical Skills

• Digital Campaign Management
• PPC Management
• Email Marketing

Soft Skills

• Leadership
• Negotiation

Certifications

• Certified Digital Marketing Professional (CDMP)
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in E-commerce Marketing: Understanding of e-commerce strategies and consumer behaviour.
• Familiarity with Web Development: Basic knowledge of HTML/CSS to assist in campaign implementation.

Benefits

• Health and wellbeing programmes
• Company-sponsored professional development courses
• Regular team-building events and outings
• Inclusive work environment promoting diversity

Company Culture

• Diversity and Inclusion: We believe in the power of a diverse workforce and actively promote inclusivity.
• Continuous Learning: Our culture emphasizes the importance of ongoing professional development and knowledge sharing.
• Sustainability: We strive towards sustainable practices in all aspects of our business.