Search Marketing Strategist

Job Description

As a Search Marketing Strategist, you will be pivotal in crafting and executing digital strategies that boost brand awareness, increase customer engagement, and drive conversions through interactive campaigns. You’ll collaborate with diverse teams, leveraging your expertise to ensure our marketing efforts align with broader business objectives.

Responsibilities

• Establish and implement interactive media strategies that drive customer engagement.
• Measure and report on campaign performance analytics, suggesting improvements.
• Lead and mentor junior marketing staff within the team.
• Create high-quality content for various digital platforms.
• Coordinate with design teams to produce compelling visuals for campaigns.
• Develop budget proposals for digital marketing initiatives.
• Engage with customers via social media to generate leads and loyalty.
• Explore partnerships with influencers and other brands to expand reach.
• Organise webinars and live events to showcase our services.
• Prepare and manage a content calendar for marketing campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Professional certifications in digital marketing are a plus

Experience

• Experience with B2B marketing strategies is highly regarded

Technical Skills

• Google Analytics
• Adobe Creative Suite

Soft Skills

• Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Video production skills: Experience in producing and editing video content for marketing purposes.
• Knowledge of e-commerce strategies: Experience in developing e-commerce marketing campaigns.

Benefits

• Comprehensive training programs
• Performance-related bonuses
• Access to cutting-edge marketing tools
• Team-building events and activities

Company Culture

• Diversity and Inclusion: We strive to create a diverse workforce inclusive of all backgrounds.
• Work-Life Balance: We understand the importance of maintaining a healthy work-life balance.
• Adaptability: Our team is agile and adaptable to changing market needs and conditions.