Digital Advertising Specialist

Job Description

As a Digital Advertising Specialist, you will be responsible for developing and executing digital marketing strategies. If you're passionate about online advertising and results-driven campaigns, we want to hear from you!

Responsibilities

• Plan, set up, and execute a range of digital advertising campaigns.
• Continuously optimise PPC campaigns based on performance data and market trends.
• Use analytical tools to monitor and evaluate the effectiveness of ads and adjust them accordingly.
• Assist in the creation of monthly marketing reports to track performance against KPIs.
• Train and mentor junior marketing staff on digital advertising techniques.
• Liaise with external agencies and vendors to manage campaign deliverables.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Relevant certifications (e.g., Google Ads, Facebook Blueprint) are advantageous

Experience

• 3+ years of experience in digital marketing or advertising

Technical Skills

• PPC Management
• SEO Strategies
• Data Analytics

Soft Skills

• Creativity
• Communication

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Google Analytics: Experience with setting up and interpreting analytics for performance tracking.
• Knowledge of social media advertising: Understanding how to optimise ads on platforms such as Instagram and LinkedIn.

Benefits

• Competitive salary with performance bonuses
• Flexible working hours and remote work options
• Professional development opportunities
• Health and wellness benefits

Company Culture

• Innovation: We encourage creative thinking and innovative solutions in all aspects of our work.
• Teamwork: Collaboration is at the core of our culture, promoting a supportive work environment.
• Diversity: We celebrate diversity and are committed to creating an inclusive environment for all.