Digital Marketing Specialist

Job Description

We are seeking a creative and detail-oriented Digital Marketing Specialist to join our team in Southampton. In this role, you will formulate and execute comprehensive digital marketing strategies aimed at increasing online visibility and driving sales. The ideal candidate will have a solid understanding of SEO, PPC, and social media marketing.

Responsibilities

• Design and implement email marketing campaigns to increase customer engagement.
• Utilise marketing automation tools to streamline processes.
• Perform competitor analysis to identify market trends and opportunities.
• Facilitate webinars and virtual events to promote products/services.
• Build and maintain the company's online reputation and customer relationships.
• Collaborate with web developers to enhance user experience on the website.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 2+ years of hands-on digital marketing experience

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Creative Thinking
• Teamwork

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video content creation: Experience in developing and editing video content for digital marketing.
• Understanding of conversion rate optimisation: Knowledge in enhancing website conversion rates through various strategies.

Benefits

• Comprehensive health plans and benefits
• Annual bonuses based on performance
• Opportunities for continuous learning and training
• Work-life balance with flexible schedules

Company Culture

• Inclusivity: We embrace diversity and are committed to creating an inclusive environment for all employees.
• Work-Life Balance: We promote a healthy work-life balance, offering flexible schedules.
• Employee Recognition: We celebrate the achievements and contributions of our team members.