SEO/PPC Specialist

Job Description

We are on the lookout for a passionate SEO/PPC Specialist to join our dynamic team in York. The ideal candidate will have a solid understanding of search engine optimization and pay-per-click advertising, with a proven track record of driving traffic and boosting conversion rates.

Responsibilities

• Scrutinize competitors in the SEO/PPC space to stay ahead of market trends.
• Lead efforts in optimizing on-page and off-page SEO.
• Manage budget allocation and bid strategy for PPC campaigns.
• Collaborate with cross-functional teams for integrated marketing efforts.
• Evaluate emerging technologies that can enhance SEO/PPC effectiveness.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Postgraduate qualifications preferred

Experience

• 5+ years of experience in digital marketing with SEO/PPC focus

Technical Skills

• PPC Tools (e.g., Bing Ads, AdRoll)
• Content Management Systems

Soft Skills

• Creativity
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Local SEO Strategies: Experience in optimizing local business listings and citations.
• Strong Networking Skills: Ability to build relationships within the digital marketing community.

Benefits

• Comprehensive health cover including dental and vision
• 401(k) retirement plan with employer matching
• Paid time off and sick leave
• Regular team-building events and outings

Company Culture

• Learning Opportunities: We provide resources and support for ongoing education and professional growth.
• Fun Work Environment: We strive to create an enjoyable workplace where everyone's contributions are valued.
• Community Engagement: We actively participate in local events and support charitable causes.