Content Strategist

Job Description

We are seeking a passionate Content Strategist to join our Manchester team. In this role, you will be responsible for developing and executing content strategies that resonate with our target audience. Your blend of creativity and analytical skills will help guide our content creation process and drive engagement.

Responsibilities

• Strategize and implement effective content marketing plans.
• Create targeted content for various platforms, including blogs, social media, and email.
• Measure success through KPIs and adjust strategies accordingly.
• Engage with internal and external teams to gather insights for content improvements.
• Cultivate a culture of innovation in content delivery and storytelling.
• Keep abreast of competitors and industry standards.
• Support brand initiatives through tailored content projects.
• Manage and mentor junior content team members.

Requirements

Education

• Bachelor's degree in Journalism, Marketing, or Communications
• Master's degree preferred

Experience

• 3-5 years of experience in digital content creation or strategy

Technical Skills

• Social Media Marketing
• Analytical Tools

Soft Skills

• Project Management
• Team Leadership

Certifications

• HubSpot Content Marketing Certification
• SEO Specialization

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design tools: Experience with Adobe Creative Suite or Canva for content creation.
• Proficiency in content localisation: Ability to adapt content for different cultures and regions.

Benefits

• Comprehensive health insurance package
• Annual bonuses based on performance
• Work-from-home options
• Ongoing training and career development paths

Company Culture

• Creativity: Innovation is at the heart of our culture. We encourage creative solutions to challenges.
• Work-Life Balance: We value work-life balance and provide flexible working arrangements to support this.
• Employee Recognition: We celebrate achievements and recognize the hard work of our employees.