Content Marketing Strategist

Job Description

We're on the lookout for a talented Content Marketing Strategist to join our Belfast team. The successful candidate will lead content initiatives, crafting compelling marketing narratives that resonate with our audience. You'll collaborate with various teams to develop strategies that enhance brand awareness and drive conversions.

Responsibilities

• Create and execute content marketing plans aligned with company objectives.
• Write and edit high-quality content across different formats.
• Engage with the audience through social media and other digital channels.
• Monitor analytics to assess content performance and make data-driven adjustments.
• Lead brainstorming sessions for new content ideas and campaigns.
• Ensure all content aligns with brand messaging and voice.
• Foster collaboration among cross-functional teams for cohesive messaging.
• Provide insights and recommendations based on content metrics and trends.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree an asset

Experience

• 3+ years of experience in content marketing and social media

Technical Skills

• Content Strategy Development
• SEO Optimization

Soft Skills

• Analytical Skills
• Team Leadership

Certifications

• Content Marketing Master Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Graphic Design Tools: Experience with tools like Canva or Adobe Creative Suite to create visuals for content.
• Knowledge of Video Marketing: Understanding of creating and promoting video content for various platforms.

Benefits

• Comprehensive health, dental, and vision cover
• Generous holiday allowance
• Flexible working and home office setup
• Access to training and courses for career growth

Company Culture

• Collaborative Spirit: Teamwork is essential at Creative Minds; we work together to achieve shared goals.
• Work-Life Balance: We advocate a healthy work-life balance and provide flexibility.
• Employee Engagement: Our team is actively engaged in shaping the company culture and direction.