Market Research Analyst

Job Description

As a Market Research Analyst, you will be responsible for conducting research and presenting findings that will drive the business strategy. You will collaborate with various teams to translate data into actionable insights that impact company direction.

Responsibilities

• Lead market research projects from conception to delivery.
• Develop research methodologies to answer specific business questions.
• Evaluate and recommend market research tools and technologies.
• Work closely with external vendors for data collection.
• Maintain up-to-date knowledge of market research trends and techniques.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree in Marketing or Business Analytics is preferred

Experience

• 3+ years of experience in market research and analysis

Technical Skills

• Statistical Analysis Software (SAS)
• Excel

Soft Skills

• Teamwork
• Attention to Detail

Certifications

• Advanced Market Research Certification
• Project Management Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Analytics: Hands-on experience in analysing consumer behaviour via social media platforms.
• Knowledge of Digital Marketing Strategies: Understanding of digital marketing trends and metrics.

Benefits

• Comprehensive health and wellness programme
• Annual leave and paid sick leave
• Opportunities for career advancement
• Employee discounts on various services

Company Culture

• Continuous Learning: Our culture encourages continuous learning and adaptation in a rapidly changing market.
• Collaboration: We foster a collaborative environment where teamwork and communication are paramount.
• Employee Wellbeing: We prioritise employee wellbeing and work-life balance.