Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist to enhance our online presence and drive engagement through various digital channels. The successful candidate will collaborate with the marketing team to create and implement effective online marketing strategies.

Responsibilities

• Execute and optimise pay-per-click (PPC) advertising campaigns.
• Audit and assess website and landing page performance.
• Develop engaging content for various digital platforms.
• Assist with the development of the annual digital marketing plan.
• Monitor and respond to online customer feedback.
• Use analytics tools to track and report on website traffic and conversions.
• Collaborate with external agencies for paid advertising.
• Ensure brand consistency across all digital channels.
• Participate in brainstorming sessions for marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Relevant certifications in digital marketing are preferred

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Project Management
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Proficient in graphic design tools: Experience with design tools like Canva or Adobe Photoshop.
• Experience in A/B testing strategies: Ability to design and analyse A/B tests for digital campaigns.

Benefits

• Comprehensive health and wellness benefits
• Retirement savings plan with company match
• Work-from-home options
• Regular team-building activities

Company Culture

• Collaboration: Team collaboration is at the heart of what we do, ensuring everyone's ideas are valued.
• Employee Wellbeing: We prioritise the wellbeing of our employees, offering flexible hours and wellness programmes.
• Social Responsibility: We are committed to being a socially responsible company, giving back to the community.