Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at Marketing Solutions Ltd., you will play a key role in shaping our clients' online presence. You will be responsible for developing and executing digital marketing strategies that drive brand awareness, engagement, and conversions. This is an exciting opportunity to collaborate with creative minds and leverage data-driven insights to achieve marketing goals.

Responsibilities

• Design and execute holistic digital marketing strategies.
• Enhance SEO strategies to rank higher in search engines.
• Supervise online advertising campaigns, analysing their effectiveness.
• Identify market trends and adjust strategies as needed.
• Produce tailored content for various digital platforms.
• Track and assess the performance of digital campaigns.
• Foster collaborations with creative teams to boost brand identity.
• Engage online communities to build brand loyalty.
• Develop and maintain partnerships with influencers.
• Keep abreast of new digital marketing tools and techniques.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree in Digital Marketing is preferred

Experience

• 2+ years of experience in managing digital marketing campaigns

Technical Skills

• Social Media Marketing
• Web Analytics

Soft Skills

• Teamwork
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local market trends: Insight into the Coventry market and local consumer behaviour.
• Experience in B2B marketing: Background in business-to-business marketing strategies and campaigns.

Benefits

• Comprehensive health benefits with wellness programs
• 401(k) with company matching contributions
• Remote working options
• Access to training and certifications

Company Culture

• Inclusivity: We celebrate diversity and strive to create an inclusive workplace for all.
• Innovation: We encourage innovative thinking and value new ideas from every team member.
• Work-Life Balance: We promote a healthy work-life balance to support our team's well-being.