Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our team in Liverpool. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, PPC, social media, and content marketing. You will be responsible for planning and executing campaigns that drive engagement and conversions.

Responsibilities

• Research and identify target audiences to tailor effective marketing strategies.
• Initiate A/B testing to evaluate the performance of various campaigns.
• Engage with customers through social media channels and respond to inquiries.
• Implement email marketing campaigns with targeted messaging and segmentation.
• Foster partnerships with influencers to enhance brand recognition.
• Prepare reports for management on campaign progress and areas for improvement.

Requirements

Education

• Bachelor's degree in Marketing or equivalent experience
• Master's degree preferred

Experience

• 3+ years of hands-on experience in digital marketing

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Creativity
• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Comfortable creating and managing video content for digital platforms.
• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for web content management.

Benefits

• Generous vacation and sick leave.
• Wellness programs including mental health support.
• Opportunities for career progression.
• Social events and team-building activities.

Company Culture

• Innovation-Driven: We embrace innovation and creativity, encouraging our team to think outside the box.
• Employee Empowerment: We empower our employees to take initiative and lead projects with confidence.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.