Market Research Analyst

Job Description

We are seeking an analytical and detail-oriented Market Research Analyst to join our Brighton team. In this role, you will be responsible for collecting and interpreting data, conducting market analysis, and providing actionable insights to drive strategic decisions.

Responsibilities

• Run quantitative and qualitative research projects.
• Develop actionable insights that can be applied strategically.
• Collaborate with external vendors for primary research.
• Analyze customer segments and identify target markets.
• Ensure research compliance with ethical standards.
• Translate data into understandable formats for key stakeholders.
• Establish KPIs to measure the success of marketing strategies.
• Develop an in-depth understanding of market dynamics.
• Assist in the training of junior analysts.
• Participate in strategy meetings to provide data insights.

Requirements

Education

• Bachelor's degree in Statistics, Marketing, or similar
• Master's degree in a relevant discipline is preferred

Experience

• 3+ years of experience in a market research role

Technical Skills

• Survey Design
• Marketing Analytics

Soft Skills

• Teamwork
• Problem-solving

Certifications

• Certified Analytics Professional
• Chartered Institute of Marketing (CIM) Certification

Languages

• English: Fluent

Advantageous

• Proficient in coding languages for analysis: Knowledge of programming languages such as Python or R for analytics.
• Experience in project management: Experience in managing projects from conception to completion.

Benefits

• Comprehensive benefits package including health coverage
• 401(k) plan with company match
• Career advancement opportunities
• Work-life balance initiatives

Company Culture

• Continuous Improvement: We are committed to continuous improvement through feedback, training, and supporting professional development.
• Flexibility: We promote a flexible working environment to help our employees balance their professional and personal lives.
• Open Communication: We foster a culture of open communication where ideas and feedback are freely shared.