Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be tasked with executing digital marketing campaigns that enhance our online presence and drive engagement. You will work with creative teams to produce compelling content across platforms, utilise SEO best practices, and analyse performance metrics to optimise future campaigns.

Responsibilities

• Execute digital marketing strategies to enhance brand visibility.
• Track and optimise campaigns using analytics tools to enhance ROI.
• Collaborate in the development of creative assets for marketing initiatives.
• Engage in A/B testing for campaigns to assess effectiveness.
• Maintain up-to-date knowledge of industry trends to inform practices.
• Build and maintain relationships with online communities and influencers.
• Manage and update website content regularly to ensure relevance.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 2-4 years of experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• Certified Digital Marketing Professional (CDMP)
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficient in Adobe Creative Suite: Ability to create and edit visual content.
• Familiarity with A/B testing processes: Understanding of A/B testing methods and best practices.

Benefits

• Generous annual leave and holiday entitlements
• Health, dental, and vision insurance
• Wellness programmes and employee support
• Career progression opportunities within the company

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse and inclusive workplace.
• Continuous Learning: We support ongoing professional development and skill enhancement.
• Community Engagement: Encouraging team involvement in community service and outreach.