Content Marketing Lead

Job Description

We are seeking an experienced Content Marketing Lead to spearhead our content strategy. This role involves crafting compelling content and driving engagement across multiple digital platforms. The ideal candidate will have a knack for storytelling and a passion for marketing.

Responsibilities

• Lead the content creation process from ideation to publication.
• Monitor and report on content engagement metrics.
• Manage a team of content creators and coordinate their efforts.
• Collaborate on promotional strategies with the sales team.
• Ensure all content aligns with SEO best practices.
• Develop a community around content through engagement tactics.
• Work with PR to amplify the reach of content.
• Conduct workshops to elevate team skills in content creation.
• Evaluate content performance using analytics tools and dashboards.
• Adjust strategies based on audience insights and trends.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• MBA is preferred

Experience

• 5+ years of experience in a leadership role within content marketing

Technical Skills

• Content Strategy
• Digital Marketing Tools

Soft Skills

• Strategic Thinking
• Collaboration

Certifications

• Digital Marketing Certification
• Content Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Experience with systems like Marketo or HubSpot.
• Event marketing experience: Background in organizing and promoting events.

Benefits

• Comprehensive health and dental insurance
• Retirement plan with employer contributions
• Annual leave and paid holidays
• Employee discounts and perks

Company Culture

• Focus on Growth: We provide ongoing training and development opportunities for our staff.
• Collaborative Work Environment: Teamwork is at the heart of our operations, and we value every voice.
• Community Engagement: We encourage our employees to engage with the community through volunteering.