Product Marketing Analyst

As a Product Marketing Analyst, you will be a key player in shaping our marketing strategy for innovative products. You will conduct market research, analyse trends, and collaborate with cross-functional teams to deliver impactful marketing campaigns. We're looking for someone with a keen analytical mind, an understanding of product positioning, and a passion for technology.

Category: Sales and Marketing - Product Marketing
Full-time

• £30,000 - £45,000 / Year

Closing Date: 2025-01-15
Location: Inverness

• Conduct in-depth analysis of market conditions and competitive landscape.
• Prepare and present reports on marketing insights and recommendations.
• Devise strategies to increase brand awareness and customer engagement.
• Work cross-departmentally to enhance product features based on customer needs.
• Track project timelines and deliverables to ensure timely execution.

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree preferred
• Market Research Expertise in conducting thorough market research and analysis.
• Data Analysis Advanced skills in interpreting data to guide marketing strategies.
• SEO Intermediate knowledge of SEO strategies for enhancing product visibility.
• Communication Excellent verbal and written communication with stakeholders.
• Teamwork Strong ability to work collaboratively in a team setting.
• Problem-solving Exceptional analytical skills for addressing complex marketing challenges.
• Certified Marketing Professional (CMP)
• Google Analytics Certification
• English (Fluent)

• Hands-on experience with social media marketing: Experience in managing social media platforms to boost product awareness.
• Knowledge of agile marketing practices: Familiarity with agile methodologies to adapt marketing strategies quickly.

• Comprehensive health benefits package
• Retirement savings plan with employer contribution
• Flexible remote working options
• Professional development and training opportunities

• Inclusivity: We are committed to creating an inclusive environment where everyone's voice is valued.
• Growth: We offer numerous opportunities for personal and professional growth through mentorship and training.
• Community Engagement: We actively engage with the local community and encourage employee involvement.

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