Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our growing team in Norwich. The successful candidate will be responsible for conducting in-depth analysis of market trends, competitors, and customer preferences. This role is vital in driving strategic decisions for our organisation.

Responsibilities

• Perform market segmentation and consumer analysis.
• Create dashboards to visualise research findings and market trends.
• Work with analytics tools to measure the efficacy of marketing campaigns.
• Collaborate with product development teams to align features with market needs.
• Prepare and deliver presentations to communicate research findings.
• Interpret data and provide actionable recommendations to stakeholders.
• Utilise strategic frameworks and tools to guide research prioritisation.
• Identify new market opportunities and consumer trends.

Requirements

Education

• Bachelor's degree in Economics, Business, or a related field
• Master's degree is preferred

Experience

• 3+ years of experience in a similar role

Technical Skills

• Data Analysis Tools
• Survey Research Methods

Soft Skills

• Critical Thinking
• Presentation Skills

Certifications

• Certified Marketing Research Analyst

Languages

• English: Fluent

Advantageous

• Experience with market segmentation: Hands-on experience in identifying and analysing market segments.
• Familiarity with competitive analysis: Knowledge in assessing competitor positioning and performance.

Benefits

• Flexible working hours and remote work options
• Company pension scheme
• Health insurance and dental coverage
• Employee training and mentorship programs

Company Culture

• Innovation: We prioritize innovative thinking and encourage team members to share new ideas.
• Supportive Environment: Our workplace is supportive, encouraging open communication and feedback.
• Empowerment: We empower our employees to take ownership of their work and contribute to their fullest potential.