Marketing Analyst

Job Description

Are you passionate about leveraging data to drive marketing decisions? As a Marketing Analyst at Tech Innovations Inc., you'll play a crucial role in analysing market trends and consumer behaviour, contributing to our strategic marketing initiatives. You will work closely with cross-functional teams to develop insights-driven marketing campaigns.

Responsibilities

• Evaluate marketing strategies based on data-driven insights.
• Support the execution of promotional campaigns, ensuring alignment with overall strategy.
• Present findings and actionable recommendations to senior management.
• Develop dashboards to monitor KPIs related to marketing efforts.
• Coordinate with external vendors for market research needs.
• Foster strong relationships with internal teams to drive marketing success.

Requirements

Education

• Bachelor's degree in a data-related field such as Marketing or Statistics
• Additional certifications in marketing analytics are preferred

Experience

• 4+ years of experience in marketing analytics or similar role

Technical Skills

• Power BI
• HubSpot

Soft Skills

• Time Management
• Teamwork

Certifications

• Adobe Analytics
• Certified Marketing Analyst

Languages

• English: Fluent

Advantageous

• Knowledge of Customer Segmentation: Ability to segment customers for targeted marketing strategies.
• Experience in Digital Marketing Campaigns: Hands-on experience in executing and evaluating digital marketing initiatives.

Benefits

• Comprehensive health and wellness programme
• Professional development budget
• Team-building events and activities
• Work-life balance initiatives

Company Culture

• Collaborative Spirit: We believe that teamwork leads to the best results, fostering a collaborative atmosphere across departments.
• Work-Life Balance: We support a healthy work-life balance for our employees, promoting well-being and creativity.
• Employee Recognition: Our culture celebrates achievements and contributions, recognising our team members' efforts.