Social Media Analyst

Job Description

We are looking for a creative Social Media Analyst to help shape our clients' social media strategies, with a focus on analytics and performance metrics to ensure success.

Responsibilities

• Research and analyse social media trends to enhance client strategies.
• Develop, post, and monitor engaging content across all social channels.
• Utilise analytics tools to evaluate the success of campaigns and adjust strategies accordingly.
• Work with the creative team to produce high-quality visual content.
• Implement and manage social media campaigns effectively.
• Respond promptly to inquiries and engage with followers on social media.
• Conduct competitor analysis to identify opportunities for growth.
• Support the overall marketing strategy by integrating social media initiatives.
• Prepare informative reports demonstrating social media ROI.
• Facilitate webinars and online workshops when required.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Master's degree preferred

Experience

• 2+ years of experience in social media management or digital marketing

Technical Skills

• Social Media Analytics
• Content Creation
• SEO Fundamentals

Soft Skills

• Creative Thinking
• Communication
• Analytical Skills

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with Social Media Advertising: Hands-on experience with paid social media campaigns on platforms like Facebook and LinkedIn.
• Familiarity with Graphic Design Tools: Basic knowledge of design tools such as Canva or Adobe Photoshop for content creation.

Benefits

• Competitive salary and performance bonuses
• Health insurance and wellness programs
• Flexible hours and remote working options
• Opportunities for professional growth and development

Company Culture

• Innovation: We encourage creative thinking and allow team members to explore new ideas.
• Team Collaboration: We value teamwork and foster a supportive environment where everyone contributes.
• Inclusivity: We are committed to promoting diversity and ensuring all voices are heard.