Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You'll enhance brand awareness within the digital space and drive website traffic and acquisition.

Responsibilities

• Monitor and analyse performance metrics for ongoing marketing campaigns.
• Assist in the creation of landing pages and optimization for conversion.
• Work closely with designers to create compelling visual content.
• Develop PPC campaigns to drive targeted traffic to websites.
• Engage with online communities and respond to customer inquiries.
• Implement A/B testing to improve campaign effectiveness.
• Utilise CRM tools to manage customer databases and marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Campaigns
• Social Media Marketing

Soft Skills

• Creativity
• Communication
• Analytical Thinking

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with HTML/CSS: Basic knowledge of web design and development to optimise content.
• Proficiency in Adobe Creative Suite: Experience in graphic design for marketing materials.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Professional development opportunities
• Remote work options available

Company Culture

• Innovation: We foster a culture of innovation, encouraging team members to think outside the box.
• Collaboration: Teamwork is at the heart of our operations, fostering a supportive environment.
• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive workplace where everyone feels valued.