Digital Marketing Manager

Job Description

We are seeking a Digital Marketing Manager to lead our marketing initiatives in Birmingham. You will oversee the creation, implementation, and management of online marketing strategies. The ideal candidate will have a strong understanding of SEO, SEM, social media, and content marketing. You will collaborate with cross-functional teams to ensure the successful execution of campaigns that elevate brand awareness and drive customer engagement.

Responsibilities

• Strategize and implement comprehensive digital marketing plans.
• Manage the budget for digital marketing initiatives.
• Utilize analytics tools to assess campaign effectiveness.
• Engage with customers through various online channels.
• Develop content for websites, blogs, and email campaigns.
• Deliver presentations on marketing strategies and results.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration

Experience

• 5+ years of proven experience in a digital marketing role

Technical Skills

• Google Analytics
• Email Marketing

Soft Skills

• Leadership
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Knowledge of strategies for effective video marketing campaigns.
• Understanding of UI/UX principles: Knowledge of user interface and experience design principles.

Benefits

• Comprehensive health insurance
• Annual leave plus bank holidays
• Access to training and development programs
• Social events and team-building activities

Company Culture

• Diversity and Inclusion: We are dedicated to creating a diverse workforce and welcoming environment.
• Work-Life Balance: We support flexible working arrangements to maintain a healthy work-life balance.