Brand Manager

Job Description

We are seeking a passionate Brand Manager to join our team in Edinburgh. You will be responsible for developing brand strategies, enhancing brand presence, and driving marketing initiatives to increase customer engagement and loyalty. If you thrive in a fast-paced environment and enjoy collaborating with cross-functional teams, this might be the perfect opportunity for you.

Responsibilities

• Strategically manage brand positioning and messaging.
• Coordinate efforts with PR teams to enhance brand reputation.
• Design and analyse consumer surveys to gauge brand perception.
• Lead brainstorming sessions to generate fresh marketing ideas.
• Develop partnerships to enhance brand reach and credibility.
• Evaluate the effectiveness of marketing strategies and make adjustments.
• Create compelling narratives to communicate the brand story.
• Utilise data analytics tools to track campaign performance.
• Manage brand-related content for websites and blogs.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or related field
• Master's degree preferred

Experience

• 4+ years of experience in a brand management role

Technical Skills

• Digital Marketing Strategies
• Social Media Management

Soft Skills

• Analytical Thinking
• Creativity

Certifications

• Professional Marketing Certification
• Social Media Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Hands-on experience with tools like MailChimp or HubSpot.
• Knowledge of content creation: Proficiency in creating engaging content for various platforms.

Benefits

• Comprehensive health care package
• Generous holiday allowance
• Training and development programs
• Employee discounts and perks

Company Culture

• Continuous Learning: We support ongoing professional development for our employees.
• Flexibility: We promote a healthy work-life balance.
• Community Engagement: We actively engage with our local community and support charitable initiatives.