Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our team in Basingstoke. This role involves developing and implementing effective marketing strategies across various digital platforms. The ideal candidate will have experience in SEO, content marketing, and social media management.

Responsibilities

• Handle social media engagement and growth strategies.
• Optimize website content for search engines.
• Lead the development of marketing materials and promotional content.
• Build relationships with influencers and brand partners.
• Track and evaluate marketing campaign performance.
• Assist in the planning of events and promotional activities.

Requirements

Education

• Master's degree in Digital Marketing or related field

Experience

• 4+ years of experience in digital marketing with a focus on content strategy

Technical Skills

• Content Management Systems (CMS)
• PPC Advertising

Soft Skills

• Team Collaboration
• Project Management

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Data Privacy Regulations: Understanding of GDPR and how it impacts digital marketing strategies.
• Experience with Marketing Automation Tools: Proficiency in using marketing automation platforms for lead generation.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Remote work options and flexibility
• Employee training and growth programs

Company Culture

• Continuous Improvement: We are dedicated to continuous improvement, providing opportunities for learning and growth.
• Work-Life Balance: We value work-life balance and encourage a healthy lifestyle both in and out of work.
• Employee Recognition: We celebrate our employees' achievements and contributions to the team's success.