Web Analytics Specialist

Job Description

We are on the lookout for a Web Analytics Specialist eager to make an impact in our Edinburgh office. The selected candidate will leverage data to inform and optimise our digital marketing strategies, ensuring we reach our targets effectively.

Responsibilities

• Collect and analyse data from various digital channels to gauge performance.
• Develop dashboards and reports that provide visibility into key performance indicators.
• Work with the content team to optimise landing pages for improved conversion rates.
• Set up event tracking and analyse user journeys across websites.
• Conduct competitor analysis to identify opportunities for growth.
• Assist in training teams on effective use of analytics dashboards and tools.
• Collaborate closely with stakeholders across departments to drive web performance improvements.

Requirements

Education

• Strongly preferred: Master's degree in Data Analytics or related fields

Experience

• 5+ years of experience with a focus on digital marketing analytics

Technical Skills

• Adobe Analytics
• SEO Tools

Soft Skills

• Team Collaboration
• Adaptability

Advantageous

• Experience with SQL: Knowledge of SQL for data retrieval and analysis.
• Familiarity with JavaScript: Basic understanding of JavaScript for enhanced tracking implementations.

Benefits

• Competitive salary package
• Flexible working hours and hybrid working options
• Professional development opportunities
• Health and wellness benefits

Company Culture

• Innovation: We encourage innovative thinking and value contributions from every team member.
• Team Spirit: A collaborative workplace that values teamwork and communication.
• Growth Mindset: We believe in continuous learning and professional growth for all employees.