Growth Marketing Manager

Job Description

We are seeking a Growth Marketing Manager to spearhead our marketing efforts in Edinburgh. The ideal candidate will have a deep understanding of digital marketing strategies and a proven track record of driving growth through innovative campaigns. This role will involve collaborating with cross-functional teams to develop and implement integrated marketing strategies.

Responsibilities

• Develop KPI metrics to assess the effectiveness of marketing initiatives.
• Stay up-to-date with new digital marketing trends and technologies.
• Oversee social media marketing strategies to increase engagement.
• Enhance customer journey through effective content marketing.
• Conduct weekly reports on marketing performance for stakeholders.
• Work collaboratively with the sales team to achieve sales targets.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master's degree in Digital Marketing preferred

Experience

• 5+ years of experience in multi-channel marketing

Technical Skills

• Email Marketing
• PPC Advertising
• CRM Tools

Soft Skills

• Team Leadership
• Strategic Planning

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with Data Analysis Tools: Proficient in using tools like Tableau or Google Data Studio for reporting.
• Knowledge of UX/UI Principles: Understanding of user experience and interface design to enhance marketing efforts.

Benefits

• Generous pension scheme
• Remote working options available
• Employee discounts and perks
• Work-life balance initiatives

Company Culture

• Continuous Learning: We encourage our team members to pursue continuous learning and professional development.
• Employee Engagement: We actively seek to engage employees in decision-making processes.