Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our dynamic team in Stoke-on-Trent. The ideal candidate will play a key role in developing and executing online marketing strategies, focusing on SEO, PPC, and social media engagement.

Responsibilities

• Design and manage digital marketing campaigns from inception to execution.
• Build and manage content strategies for blogs and social media.
• Analyze market trends and adapt strategies accordingly.
• Support in the creation of newsletters and email campaigns.
• Implement tracking systems to measure engagement and effectiveness.

Advantageous

• Proficiency in graphic design tools: Experience with Canva and Adobe Creative Suite for content creation.
• Understanding of conversion rate optimization techniques: Knowledge of methods to enhance website conversion rates.

Benefits

• Health and wellness benefits
• Access to training and development resources
• Work from home options available
• Pension scheme with employer contributions

Company Culture

• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive environment for all.
• Work-Life Balance: We promote a healthy work-life balance, allowing flexibility in work schedules.
• Innovation-Driven: We encourage innovative thinking and are committed to taking calculated risks.