Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our energetic team in Bradford. In this role, you will develop and implement marketing strategies to enhance brand awareness and drive traffic to our clients' websites. Your creativity and analytical skills will be vital for crafting impactful campaigns.

Responsibilities

• Create and manage digital marketing campaigns across various channels.
• Optimise website content for SEO to increase organic traffic.
• Conduct market research to identify new marketing opportunities.
• Generate and analyse performance reports for continuous improvement.
• Collaborate with other departments to align marketing efforts.
• Manage PPC campaigns to meet strategic goals.
• Engage with clients to understand their marketing needs.
• Develop promotional strategies for key campaigns.
• Monitor social media trends and adjust strategies accordingly.

Requirements

Education

• Bachelor's degree in Marketing or a similar field
• Master's degrees or additional certifications are a plus

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Email Marketing Platforms (Mailchimp, etc.)

Soft Skills

• Analytical Skills
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM tools: Knowledge of customer relationship management software to improve customer engagement.
• Familiarity with graphic design tools (Adobe Creative Suite): Basic knowledge in graphic design to support content and campaign creation.

Benefits

• Competitive salary and performance bonuses
• Flexible working hours and the option to work remotely
• Generous annual leave and public holidays
• Professional development opportunities

Company Culture

• Innovation: We believe in fostering a culture of innovation, encouraging all team members to contribute ideas.
• Collaboration: Our team works together to achieve common goals, promoting a spirit of collaboration.
• Growth Mindset: We are dedicated to continuous learning and the professional development of our employees.