SEO Specialist

Job Description

As an SEO Specialist, you will be responsible for developing optimization strategies that increase the company's search engine results rankings. You will conduct keyword research, perform audits, and implement on-page and off-page SEO strategies.

Responsibilities

• Execute on-page optimisation for website content.
• Research and analyse competitors' SEO strategies.
• Track and report on keyword rankings and website traffic.
• Identify technical issues and recommend solutions.
• Assist in the creation of SEO-friendly content.
• Collaborate with web developers to improve site structure.
• Conduct A/B testing and analyse results to optimize campaigns.
• Lead SEO training sessions for junior staff and other teams.
• Prepare regular reports on SEO performance and progress.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools
• Keyword Research

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certified
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Understanding of PPC campaigns and their integration with SEO.
• Familiarity with HTML/CSS: Basic knowledge of HTML and CSS for web optimisation.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunity for remote work
• Professional development opportunities

Company Culture

• Innovation: We encourage innovative thinking and creativity among our team members.
• Team Collaboration: Teamwork and collaboration are core to our success.
• Diversity and Inclusion: We value diversity and foster an inclusive environment.