Consumer Insights Manager

Job Description

As a Consumer Insights Manager, you will play a pivotal role in shaping our market research strategies. You will be responsible for analysing consumer behaviour and trends to inform our business decisions, working closely with cross-functional teams.

Responsibilities

• Oversee research methodologies for a range of projects.
• Develop and manage a consumer insights budget.
• Collaborate with external research agencies when necessary.
• Communicate findings effectively to diverse audiences.
• Stay updated on industry trends and innovations.
• Use statistical software to analyse survey data.
• Foster relationships with key clients for insights collection.
• Lead workshops to disseminate research findings across the organisation.

Requirements

Education

• Bachelor's degree in Social Sciences or related field
• Master's degree in Marketing or Business is advantageous

Experience

• 5+ years in qualitative and quantitative market research roles

Technical Skills

• Market Research Techniques
• Survey Design

Soft Skills

• Analytical Thinking
• Presentation Skills

Certifications

• Market Research Society (MRS) Certification

Languages

• English: Fluent

Advantageous

• Experience in competitive analysis: Ability to analyse competitors' strategies and market positioning.
• Familiarity with AI in market research: Knowledge of how AI can enhance research methodologies.

Benefits

• Professional training and development programs
• Annual performance bonuses
• Generous holiday allowance
• Employee discounts and perks

Company Culture

• Continuous Improvement: We foster a culture of learning and development, encouraging employees to grow.
• Team Collaboration: We encourage teamwork, ensuring everyone has a voice in the decision-making process.
• Work-life Balance: We promote a healthy work-life balance for all employees.