SEM Performance Analyst

Job Description

As a SEM Performance Analyst, you will be integral to our digital marketing efforts, utilising your expertise in search engine marketing to optimise campaign performance. You will analyse data, uncover insights, and execute strategies that increase our clients' visibility and ROI.

Responsibilities

• Develop and execute SEM strategies that align with client objectives.
• Analyse campaign data to assess performance and uncover actionable insights.
• Work alongside the SEO team to integrate search strategies for holistic improvement.
• Create detailed reports on SEM performance and suggest strategies for improvement.
• Ensure compliance with search engine advertising policies.
• Maintain relationships with media contacts and ad platform representatives.
• Identify growth opportunities through analytics and market research.
• Participate in regular strategy meetings to discuss campaign performance and new ideas.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is advantageous

Experience

• 5+ years of experience in SEM/PPC roles

Technical Skills

• Ad Copywriting
• Social Media Advertising

Soft Skills

• Problem-solving

Certifications

• PPC University Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in eCommerce marketing: Proven success in managing eCommerce PPC campaigns.
• Familiarity with International SEM Strategies: Ability to implement SEM strategies effectively for international markets.

Benefits

• Generous annual leave and holiday pay
• Access to training and certification programs
• Team-building events and social activities
• Work-life balance initiatives

Company Culture

• Continuous Improvement: We are committed to continuous learning and development for our employees.
• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive environment for all.
• Agility: We embrace change and adapt quickly to the evolving digital landscape.