Brand Strategist

Job Description

We are on the lookout for a talented Brand Strategist to join our team in Manchester. The ideal candidate will possess a strong understanding of brand management and marketing strategies, and will be responsible for defining and implementing brand initiatives that resonate with our target audience.

Responsibilities

• Craft and execute brand positioning and messaging.
• Utilise analytics to assess campaign effectiveness and brand health.
• Drive initiatives to enhance brand awareness across platforms.
• Collaborate with external partners and agencies as needed.
• Conduct competitive analysis to inform strategic decisions.
• Lead brainstorming sessions to generate creative solutions.
• Mentor junior marketing team members on brand strategy principles.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is a plus

Experience

• 5+ years of experience in brand management or marketing

Technical Skills

• Brand Strategy Development
• Digital Marketing
• Market Research

Soft Skills

• Analytical Skills
• Communication
• Team Collaboration

Certifications

• Google Analytics Certification
• Certified Brand Strategist

Languages

• English: Fluent

Advantageous

• Experience with SEO: Knowledge in SEO strategies to enhance online visibility.
• Proficient in Adobe Creative Suite: Experience with tools for creating marketing materials.

Benefits

• Competitive salary and performance bonus
• Health insurance coverage
• Generous holiday allowance
• Employee development programs
• Flexible working arrangements

Company Culture

• Innovation: We thrive on innovation, welcoming creative ideas that drive growth.
• Collaborative Environment: Teamwork is at our core, and we foster a culture of collaboration.
• Diversity and Inclusion: We believe in building diverse teams that strengthen our brand.