Brand Development Specialist

Job Description

Join our team as a Brand Development Specialist and lead initiatives that strengthen our brand's image. Your expertise in brand strategy and creative design will help shape our marketing efforts.

Responsibilities

• Execute brand strategies that resonate with our target audience.
• Research competitive brands and their positioning.
• Work with graphic designers to develop promotional materials.
• Maintain the integrity of the brand across all channels.
• Evaluate the success of branding initiatives through KPIs.
• Organise and oversee events to promote the brand.
• Collaborate with sales teams to support product launches.
• Develop recommendations based on customer feedback.
• Foster partnerships with influencers and third parties.
• Evaluate and improve brand touchpoints to enhance customer experience.

Requirements

Education

• Bachelor's degree in Business Administration or Marketing
• Further qualifications in Marketing are advantageous

Experience

• 3-5 years of experience in brand or product management

Technical Skills

• Digital Marketing
• Public Relations

Soft Skills

• Time Management
• Interpersonal Skills

Certifications

• Chartered Institute of Marketing (CIM) Certification
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Familiarity with tools like Mailchimp to design and manage campaigns.
• Knowledge of branding and visual identity: Understanding how to maintain and evolve brand visual guidelines.

Benefits

• Health insurance and well-being programs
• Annual leave and public holiday entitlement
• Team bonding activities and outings
• Support for continued education and training

Company Culture

• Professional Growth: We invest in our employees' professional growth through mentorship and training.
• Open Communication: We encourage transparency and open dialogue within the team.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.