Content Marketing Strategist

Job Description

We are on the lookout for a talented Content Marketing Strategist to join our Manchester team. In this role, you will develop and implement innovative content marketing strategies that resonate with our target audiences. The ideal candidate should possess a strong understanding of digital marketing trends and be proficient in creating compelling content across various platforms.

Responsibilities

• Innovate content formats, such as videos, podcasts, and infographics, to diversify content offerings.
• Cultivate a strong brand voice and ensure consistency across all content.
• Experiment with emerging platforms and technologies to enhance audience engagement.
• Liaise with the marketing team to ensure alignment of content with broader marketing initiatives.
• Develop and manage budgets for content production.
• Evaluate partnerships and sponsored content options for additional reach.
• Prepare reports for management on content performance and audience engagement.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in Marketing or related field is preferred

Experience

• 4-6 years of experience in digital marketing with a focus on content creation

Technical Skills

• HTML/CSS
• Social Media Marketing

Soft Skills

• Analytical Skills
• Communication

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing tools: Proficiency in using tools like MailChimp or HubSpot for campaigns.
• Basic graphic design skills: Ability to create visually appealing graphics for content use.

Benefits

• Exceptional health and wellness benefits
• Performance bonuses and salary reviews
• Ongoing training and professional growth opportunities
• Generous leave policies and work-life balance initiatives

Company Culture

• Continuous Improvement: We believe in continuous improvement and provide opportunities for personal development.
• Empowerment: Employees are empowered to share their ideas and contribute to decision-making.
• Community Engagement: Our team actively participates in community service and outreach programs.