Social Media Manager

Job Description

We are seeking a passionate and innovative Social Media Manager to join our team in Glasgow. As a Social Media Manager, you'll be responsible for developing and executing effective social media strategies that engage audiences and enhance our client's online presence. The right candidate will be adept at creating compelling content, analysing social media metrics, and staying ahead of trends in the digital landscape.

Responsibilities

• Oversee social media accounts and content calendars to ensure timely and consistent content posting.
• Conduct market research and audience analysis to tailor content effectively.
• Manage relationships with social media vendors and tools.
• Implement SEO best practices for social media platforms.
• Utilise social media analytics tools to measure success and adapt strategies.
• Create and manage social media budgets.
• Participate in brainstorming sessions for marketing campaigns.
• Draft and send out press releases and announcements via social media channels.
• Collaborate with graphic designers to create visually appealing content.

Requirements

Education

• Bachelor's degree in Media Studies or related field

Experience

• 3+ years of experience in digital marketing or social media management

Technical Skills

• Content Creation
• SEO

Soft Skills

• Project Management
• Adaptability

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• SEO optimisation experience: Understanding of SEO principles and their application in social media content.
• Project management experience: Ability to manage and coordinate multiple social media campaigns simultaneously.

Benefits

• Comprehensive health and wellness benefits
• Generous holiday allowance
• Professional development and training programs
• A vibrant company culture

Company Culture

• Employee Empowerment: We empower our employees to take initiative and lead projects to drive success.
• Continuous Learning: We support ongoing training and development to foster personal and professional growth.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our team members.