Product Marketing Manager

We are seeking a Product Marketing Manager to join our Edinburgh office. This role involves developing marketing strategies that drive product adoption and enhance customer experience. You will collaborate with cross-functional teams to launch products that resonate with our target audience and fulfil market needs.

Category: Sales and Marketing - Product Marketing
Full Time

• £40,000 - £55,000 / Year

Closing Date: 2025-02-01
Location: Edinburgh

• Lead cross-functional teams through product marketing initiatives.
• Conduct customer segmentation analyses to tailor marketing efforts.
• Develop promotional strategies that increase product visibility.
• Oversee distribution of marketing materials to various channels.
• Monitor and report on the effectiveness of marketing campaigns.
• Facilitate stakeholder meetings to align on product direction.
• Advocate for customer needs in product development discussions.
• Ensure compliance with branding guidelines in all marketing activities.
• Prepare and manage marketing budgets.
• Build relationships with stakeholders and key partners in the industry.

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is a plus
• Market Research Extensive expertise in conducting market research.
• Product Launches Proven track record of successful product launches.
• Digital Marketing Strong knowledge of digital marketing strategies.
• Leadership Strong leadership abilities in team settings.
• Communication Exceptional communication skills for diverse audiences.
• Analytical Thinking Ability to analyse data and make informed decisions.
• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification
• English (Fluent)

• Knowledge of UX/UI principles: Understanding user experience and design principles to better market products.
• Experience in B2B marketing: Experience in marketing products to business clients.

• Health, dental, and vision insurance
• Generous pension scheme
• Work-life balance initiatives
• Employee recognition programmes

• Team Collaboration: Our teams work collaboratively to achieve common goals.
• Employee Empowerment: We empower our employees to take ownership of their work and contribute to the company’s vision.
• Social Responsibility: We are committed to social responsibility and making a positive impact in the community.

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