Product Marketing Manager

Job Description

We are seeking a Product Marketing Manager to join our Edinburgh office. This role involves developing marketing strategies that drive product adoption and enhance customer experience. You will collaborate with cross-functional teams to launch products that resonate with our target audience and fulfil market needs.

Responsibilities

• Lead cross-functional teams through product marketing initiatives.
• Conduct customer segmentation analyses to tailor marketing efforts.
• Develop promotional strategies that increase product visibility.
• Oversee distribution of marketing materials to various channels.
• Monitor and report on the effectiveness of marketing campaigns.
• Facilitate stakeholder meetings to align on product direction.
• Advocate for customer needs in product development discussions.
• Ensure compliance with branding guidelines in all marketing activities.
• Prepare and manage marketing budgets.
• Build relationships with stakeholders and key partners in the industry.

Requirements

Education

• Bachelor's degree in a relevant field
• MBA preferred

Experience

• 5+ years of experience in product marketing with a focus on tech products

Technical Skills

• SEO
• Content Creation

Soft Skills

• Team Collaboration
• Creative Thinking

Certifications

• Product Marketing Certified
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI principles: Understanding user experience and design principles to better market products.
• Experience in B2B marketing: Experience in marketing products to business clients.

Benefits

• Health, dental, and vision insurance
• Generous pension scheme
• Work-life balance initiatives
• Employee recognition programmes

Company Culture

• Team Collaboration: Our teams work collaboratively to achieve common goals.
• Employee Empowerment: We empower our employees to take ownership of their work and contribute to the company’s vision.
• Social Responsibility: We are committed to social responsibility and making a positive impact in the community.