Digital Marketing Analyst

Job Description

We are seeking a talented Digital Marketing Analyst to join our energetic team in Belfast. The ideal candidate will be adept at analysing data, optimising campaigns, and driving engagement across multiple digital platforms. Your analytical skills will be crucial in developing strategies that maximise ROI and enhance our client’s online presence.

Responsibilities

• Develop marketing dashboards to track performance and forecast outcomes.
• Conduct market research to identify new opportunities.
• Work closely with sales teams to align marketing strategies.
• Analyse customer feedback and identify trends.
• Create presentations for stakeholder meetings to discuss insights.
• Stay updated on industry trends and best practices in digital marketing.
• Support brand management and development initiatives.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Relevant certifications preferred

Experience

• 3+ years in digital marketing analysis with demonstrable results

Technical Skills

• Data Analysis Tools
• Content Management Systems

Soft Skills

• Problem-Solving
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Analytics Certification from a recognised body

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Experience with platforms like HubSpot or Marketo.
• Strong understanding of GDPR compliance: Knowledge of regulations governing data protection in marketing.

Benefits

• Comprehensive health and wellness benefits
• Pension scheme with employer matching
• Access to the latest tools and technologies
• Friendly and collaborative work environment

Company Culture

• Diversity and Inclusion: We celebrate diversity and inclusivity within our workplace, welcoming talent from all backgrounds.
• Work-Life Balance: We encourage a healthy work-life balance to promote overall employee well-being and satisfaction.