Digital Marketing Manager

Job Description

We are seeking an experienced Digital Marketing Manager to lead our marketing team in Birmingham. The ideal candidate will possess a strong background in digital marketing strategies, with a focus on campaign management and analytics to drive growth.

Responsibilities

• Drive the digital marketing strategy and roadmap.
• Implement A/B testing to improve campaign effectiveness.
• Develop strong written and visual content for various platforms.
• Manage digital budgets to maximise ROI.
• Lead team meetings to brainstorm marketing innovations.
• Collaborate on website enhancements and updates.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree is a plus

Experience

• 5+ years of management experience in digital marketing

Technical Skills

• PPC Campaigns
• Content Creation

Soft Skills

• Strategic Thinking
• Problem-solving

Certifications

• Facebook Blueprint Certification
• Certificate in Digital Marketing from CIM

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Skills in creating and managing video content for campaigns.
• Knowledge of user experience principles: Understanding of UX design to improve marketing materials.

Benefits

• Comprehensive health and wellness benefits
• Profit-sharing scheme
• Work-life balance programs
• Access to industry events and training

Company Culture

• Diversity and Inclusion: Championing diversity and promoting a culture of inclusivity is at the heart of our operations.
• Passion for Marketing: We are passionate about marketing, and it shows in our vibrant workplace atmosphere.
• Community Engagement: Our team actively participates in community outreach and charitable initiatives.